Sky is taking its new 3D TV content on the road, beginning with a showcase at London’s Westfield shopping centre on March 12.

This is the first location on a tour of the country trying to warm the public to the idea of 3D TV before Sky launches a dedicated channel later this year.

Sky will be giving 3D glasses – shun the thought of those monstrosities from the eighties – out to passers-by, as they air 3D recordings from the last two years. Shoppers will be able to watch football, tennis and boxing matches in full 3D glory.

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